Mallory DeHaven by Gregg Tomlinson | Feb 25, 2021 Vice President of Strategy & Analytics, Amazon Mallory DeHaven Mallory DeHaven joined the team in January 2020 as the VP of Strategy and Analytics at E15. In her role, Mallory works with clients to understand their food and beverage program needs and design both operational and experience hospitality strategies to meet them. Her experience in financial services and start-up operations has kept her grounded in the numbers but focused on out-of-the box ideas and solutions. Since joining, she has focused on building scalable food programs, deploying technology strategies and infusing data and analytics into daily operations. She is passionate about ensuring her clients are working with the right partners, towards the right goals. Mallory received her MBA from the Kellogg School of Management at Northwestern University and is a graduate of Butler University. She currently lives in Chicago with her husband, Scott.